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 Ratel Reach

Our Edge

Workflow Stages

What You Get

Pricing

F.A.Q.

We'll Fuel Your Sales Pipeline with Warm Outreach Leads

 
Fully Managed B2B Email & LinkedIn Lead Generation Service. Global Reach, Local Expertise — Your Outsourced Sales Powerhouse.
 
 
 
 
 
 
  

 

Our Edge

Our outreach succeeds by uncovering even the most complex buying triggers globally:

A buying trigger is a recent event or change that significantly increases a company's need for a product or service like yours. We help you identify these triggers—such as a new funding round or a surge in hiring—to pinpoint the perfect time to reach out with a relevant solution.

Email Outreach isn’t spam or email marketing — it’s about connecting with those who need your product and demonstrating them your value.

We define a lead as a qualified individual who fits your ideal customer profile (ICP) and has shown interest in your product or service, such as by:

 

 

 

• Schedule a call with your sales team

 
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• Scheduling a call with your sales team

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• Asking specific questions suggesting buying intent

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• Signing up for a free trial or demo

We define a lead as a qualified individual who fits your ideal customer profile (ICP) and has shown interest in your product or service, such as by:

• Schedule a call with your sales team

 
email11

• Scheduling a call with your sales team

email22_22

• Asking specific questions suggesting buying intent

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• Signing up for a free trial or demo

• Ask specific questions

 

• Sign up for a free trial or demo

 

 

Workflow Stages

Stage 1

Free Session: Defining Your Value Proposition and GTM Strategy

In this session, we will review your Value Proposition, Ideal Customer Profile (ICP), Go-to-Market strategy (GTM), and Call-to-Action elements. Based on these insights, we will define the best collaboration model to meet your needs. 

 

Stage 2

Email Outreach Launch Preparation

Your initial package includes two months of service. During the first month, we will design and implement a comprehensive outreach strategy that includes prospecting and sequence creation, all tailored to your specific target audience.

Stage 3

We Generate, Optimize and Scale Your Leads

In the second month, we will begin sending targeted emails to your ideal prospects. We will then qualify the leads we generate and seamlessly integrate them into your sales pipeline. Once the email campaign gains momentum, we will introduce LinkedIn outreach to maximize your reach. We can utilize your existing LinkedIn accounts or provide access to rented accounts for $195 per month each.

 

 

What You Get

Your initial package includes two months of service

Month 1: Strategic Setup. This month focuses on creating a customized outreach strategy for your business. We will set up and warm up your email accounts (gradually increasing the sending volume) and develop effective email sequences. Each new mailbox requires a 21-day warm-up process, which helps build trust with email providers and prepares your campaigns for success.

Month 2: Active Outreach. We will start reaching out to your target audience via email and LinkedIn, kicking off your outreach campaign.

We’ll help you clarify your unique selling points (Value Proposition) and identify the perfect customers for your business (Ideal Customer Profile, or ICP)
This means a more effective marketing strategy and a higher chance of converting leads into paying clients.
A Value Proposition is a clear statement that communicates the unique value your business offers to your ideal customers. It answers their crucial question: “Why should I choose *you*?” A strong Value Proposition is essential for a successful outreach strategy because it attracts the right leads and drives conversions.

Want to learn how to create a compelling Value Proposition that resonates with your target audience? Watch this helpful video from Harvard Innovation Labs, or partner with us to develop one tailored specifically for your business, setting the stage for successful outreach campaigns.
 
 
Your Ideal Customer Profile (ICP) is a detailed description of the type of company that derives the most value from your product or service and is most likely to become a high-value, loyal customer.

A clearly defined ICP is crucial because it focuses your sales and marketing efforts on the right companies, leading to higher conversion rates, stronger customer relationships, and ultimately, greater ROI.
We optimize your email deliverability, ensuring that your messages reach your target audience’s inboxes instead of their spam folders

This involves:
- Tailored Email Infrastructure: We determine the optimal number of domains and mailboxes based on your sending volume, ensuring you stay within safe daily and monthly limits.
- Expert Technical Setup: Our team configures each domain and mailbox with precision, maximizing your sender score and improving inbox placement.
- Thorough Warm-Up Process: Each new mailbox goes through a detailed 21-day warm-up process, which builds trust with email providers and prepares your campaigns for success.

This strategic approach ensures that your messages land in inboxes, not spam folders, allowing you to connect with more prospects and achieve better results.

Monthly Prospecting for your Ideal Customer Profile (ICP) with online access to Prospecting Lists

We will hand-pick and pre-qualify a targeted list of companies and decision-makers that fit your exact Ideal Customer Profile (ICP). You’ll have full transparency and online access to these prospecting lists as we build them, so you’re always in the loop.

Here’s what we include for each Prospect on your list:
- Full Name
- Company Name
- Job Title
- Verified Business Email Address
- LinkedIn Profile URL
- Company Website URL (if available)
- Location (Country, City)

We'll create engaging email and LinkedIn messages that capture your prospects' attention and spark conversations

We will develop customized email sequences tailored to your brand's voice. Each campaign includes an initial email and two follow-up messages, and we will work closely with you to ensure that the messaging aligns perfectly with your brand and resonates with your target audience.

We'll use automated LinkedIn outreach to connect with individuals who do not respond to emails, giving you more opportunities to engage with potential customers

We strategically implement LinkedIn outreach as a second step for several key reasons:
- Account Standing: LinkedIn has recently increased restrictions on new profiles, often resulting in swift bans for aggressive outreach. By establishing a solid email foundation first, we mitigate risks to your LinkedIn account.
- InMail Limitations: LinkedIn imposes daily limits on InMail messages (the platform's direct messaging system). By strategically phasing in LinkedIn outreach, we maximize our efforts across multiple channels without reaching these limitations too soon.

We can use your existing LinkedIn accounts or provide access to rented accounts for $195 per month each.

We'll monitor email opens, clicks, and replies to identify the most engaged prospects, and then seamlessly hand over these qualified leads to your sales team
The result is a fully managed and easily scalable B2B email and LinkedIn lead generation outsourced sales powerhouse.

Full Service

 

Collaboration models that elevate your business

Launch

Assuming a 1% meeting conversion rate, we estimate generating 30 qualified warm leads at a cost of $64 per lead*

$1,900/month

Reach up to 3,000 qualified companies/month

  • We prospect and validate up to 3,000 relevant companies monthly within your target industries
  • We provide 5 dedicated, managed domain names
  • We'll set up and warm-up 5 email boxes
  • We'll create 3-email outreach sequences with personalized follow-ups
  • 9,000 total outreach personalized emails sent per month
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Growth

Assuming a 1% meeting conversion rate, we estimate generating 60 qualified warm leads at a cost of $64 per lead*

$3,800/month

Reach up to 6,000 qualified companies/month

  • We prospect and validate up to 6,000 relevant companies monthly within your target industries
  • We provide 10 dedicated, managed domain names
  • We'll set up and warm-up 10 email boxes
  • We'll create 3-email outreach sequences with personalized follow-ups
  • 18,000 total outreach personalized emails sent per month
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Scale

Assuming a 1% meeting conversion rate, we estimate generating 120 qualified warm leads at a cost of $64 per lead*

$7,600/month

Reach up to 12,000 qualified companies/month

  • We prospect and validate up to 12,000 relevant companies monthly within your target industries
  • We provide 20 dedicated, managed domain names
  • We'll set up and warm-up 20 email boxes
  • We'll create 3-email outreach sequences with personalized follow-ups
  • 36,000 total outreach personalized emails sent per month
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*While conversion rates can vary depending on the product, price, sales funnel, and industry—usually ranging from 1% to 7%—benchmark of 1% highlights the value of our service, even with a relatively low conversion rate.

 

Ready to unlock more leads and close more deals?

This call will reveal how Ratel Reach's outreach expertise can help you achieve just that.

 

Frequently asked questions

Why are collaboration options determined based on the number of qualified prospects reached monthly?

The number of qualified prospects reached each month determines the resources required for successful outreach.

This includes:
- Prospecting and validating the target number of contacts
- Email platform costs based on sending volume
- Third-party tool subscriptions
- Specialist time for setup, execution, and optimization

Is there a minimum commitment period for your services to start?

No, you can begin with a one-month payment. However, your initial package includes two months of service.

Here’s why:
Month 1: Strategic Setup
- We will develop a tailored outreach strategy for your business, designed to generate high-quality B2B leads.
- We will build your email sender reputation and create effective email sequences.

Month 2: Active Outreach
- You will see your outreach campaign launch as we begin contacting your target audience via email and LinkedIn.

How quickly can you launch a campaign?

Our standard timeframe for launching a new campaign is three weeks from the time payment is received. We dedicate those first few weeks to building out your email infrastructure. This includes setting up dedicated domains and mailboxes, then warming them up to ensure deliverability. Simultaneously, we will craft your targeted lead lists and compelling email sequences. This strategic setup process ensures we are ready to begin sending out your first outreach messages by week four.

Why is a 1% conversion rate used as a benchmark in your collaboration models?
While conversion rates can vary depending on the product, price, sales funnel, and industry—usually ranging from 1% to 7%—benchmark of 1% highlights the value of our service, even with a relatively low conversion rate.
 
It's important to remember that several factors influence the final conversion rate, including:
- A precisely defined Ideal Customer Profile (ICP)
- An effective Go-to-Market strategy (GTM)
- Product/service pricing and the target market size
- Clearly identified buying triggers and sales cycle length

We work closely with you to optimize all these factors, striving to exceed the benchmark and maximize your return on investment.
Why is conversion calculated based on the number of companies in the mailing list?

While we target decision-makers with our email outreach, our ultimate measure of success is the number of companies engaged. The goal is to reach potential clients at the organizational level, not just individual contacts.

Why do we need so many dedicated domains and email boxes?

We use multiple dedicated domains and email boxes to ensure high email deliverability. This approach helps us avoid daily sending limits that can harm your email reputation and increase the likelihood of messages ending up in spam folders.

Why does an email sequence consist of 3 touches?

We've found that a sequence of one initial email and two follow-ups strikes the optimal balance between persistence and respect for the recipient's time.

When is the best time to start LinkedIn outreach?
We recommend launching LinkedIn outreach once a well-defined Ideal Customer Profile (ICP) is established. This means having a clear understanding of your target audience's geography, company size, industry, relevant keywords, and other key characteristics. By this point, your messaging and calls to action will be highly refined.
 
We strategically implement LinkedIn outreach as a second step for several key reasons:
- Targeted Approach: Direct outreach through LinkedIn is most effective when targeting specific individuals crucial to your campaign. This focused approach yields better results than contacting random individuals from generic LinkedIn groups.
- Account Standing: LinkedIn has recently increased restrictions on new profiles, often leading to swift bans for aggressive outreach. By establishing a strong email foundation first, we mitigate risks to your LinkedIn account. 
- InMail Limitations: LinkedIn imposes daily limits on InMail messages (the platform's direct messaging system). By strategically phasing in LinkedIn outreach, we maximize our efforts across multiple channels without hitting these limitations prematurely.
 
We can leverage your existing LinkedIn accounts or provide access to rented accounts for $195/month each.
 
What is a buying trigger?
A buying trigger is a recent event or change that significantly increases a company's need for a product or service like yours. We help you identify these triggers—such as a new funding round or a surge in hiring—to pinpoint the perfect time to reach out with a relevant solution.
What is considered a lead?

A lead as a qualified individual who fits your ideal customer profile (ICP) and has shown interest in your product or service, such as by:

- Schedule a call with your team
- Sign up for a free trial
- Request a demo
- Engage by asking specific questions about your offerings

These actions indicate a potential customer ready for further engagement and potential conversion.

How do you protect my domain reputation during your outreach campaigns?

Instead of using your main domain for outreach emails, we create dedicated secondary domains that redirect to your site. This approach isolates your main domain from any potential negative impact on sender reputation. We then use dedicated mailboxes on these secondary domains, ensuring that your primary domain remains completely safe. This strategy also allows us to scale sending volume safely and effectively.

How do you keep me updated on the campaign's performance?

We believe in complete transparency and provide you with real-time access to your campaign's performance through a comprehensive analytics dashboard. Here's what you can expect:

- Detailed Contact Tracking: Easily monitor who we're reaching out to and the content of those messages. You can even download this data in CSV format.
- Centralized Communication Hub: All email responses and their statuses are gathered in a single, user-friendly Master Inbox, functioning as a mini-CRM for your outreach marketing efforts.  
- Live Performance Metrics: Track key performance indicators in real-time, including the number of unique recipients, open rates, response rates, leads generated, conversions at each stage, and A/B testing results.

Why Ratel Reach?
We chose the name Ratel Reach because we're inspired by the honey badger – a tenacious, strategic, and relentless animal. Just like the honey badger, we're committed to achieving outstanding results for your B2B email campaigns.
 

Have more questions?

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Global reach, local expertise: Your outsourced sales powerhouse.